![]() “And clearly, our customers buy that stuff, too.”įanatics has been a “really great” partner, he said, and the relationship is “reflective of where we can go” and how things have evolved from legacy ways of doing business. “The fact is, it’s a really big business, the whole sports tie-in, whether it’s through colleges or professional teams,” he said. ![]() “How we do business together is really different than any kind of traditional way we may have done things before, certainly for them.”Īs for Fanatics, the partnership provides an opportunity for Nordstrom to offer Fanatics licensed sports fan products, but acting as a platform rather than owning all the inventory. The collaboration is still in progress, Nordstrom said. On the other hand, ASOS had never been in a physical store. ASOS is a highly sought-after brand that’s well known among the 20-something consumer, presenting a great opportunity for Nordstrom to engage with younger customers. “As we talked with them, it was really inspiring and exciting, just how they do business, and their clarity about who their customer is,” he said. The deal came about due to Nordstrom’s relationship with Topshop, which was acquired by ASOS earlier last year. With the first partnership, Nordstrom stores will carry ASOS merchandise, as well as be a pick-up and return location for ASOS online orders. Case in point: two partnerships the high-end department store announced in 2021, with ASOS and Fanatics. ![]() Nordstrom met virtually with Phil Wahba, senior writer for Fortune Magazine, for a Tuesday keynote presentation at NRF 2022: Retail’s Big Show on “the art and (data) science of merchandising.” Speaking before dawn from Seattle, Nordstrom peppered the conversation with references to curiosity, spontaneity, finesse, discovery and creativity, as well as the concept of continuing to learn and evolve. Watch NRF 2022: Retail’s Big Show on demand and catch up with latest sessions.
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